IsaGeeks

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Got a great couple of questions on our Twitter account this weekend:

“Hey guys. Wondering where one could find keywords to target market isagenix? Also any suggestions for getting web traffic up?”

I love getting questions on Twitter! The problem is there’s precious little space to give full answers there. So whenever I get one of these, expect to see a post about it.

First off, let’s address the “finding keywords to target Isagenix” question. Believe it or not, the worst thing you could do is try to target the phrase, “Isagenix.” For starters, the corporate site will always do best for this phrase in natural search, because we own that domain. There are also rules against members bidding on Isagenix in paid search, so you shouldn’t try that unless you want to get terse words from the really nice folks in Compliance.

Beyond all that, though, “Isagenix” as a search phrase doesn’t actually mean anything to someone who has never heard of us. People aren’t going to wake up one day and say, “Boy, I sure am in the mood to buy some Isagenix – I better go on line and find out what that means!”

What people will do is say, “Boy, I sure would like to find a second income,” or, “I sure would like to have more energy,” or, “I sure would like to find something to eat that doesn’t make me feel like a lump afterwards.” These aren’t keywords, they’re concepts – and once you know which concept your customers are thinking before they search, you can start thinking up keywords.

How about that, “find a second income” keyword phrase: How might someone do a search in Google if they were interested in that? Just off the top of my head I can think of:

second income
work from home
feasible home business
making money online

These are pretty obvious choices. After a little bit of research, (like what’s described here – with more to come,) you can find a good collection of terms to optimize your blog around, or to bid on in paid search.

Which leads to the second question, “any suggestions for getting web traffic up?”

Keyword research is definitely the right first step to increasing your traffic – because you don’t just want traffic, you want the kind of traffic that will turn into customers. Would you be terribly interested in getting 1,000,000 visitors to your site if none of them wound up buying anything from you, and told none of their friends about you?

Of course not. But if you could get 10 visitors, all of whom were interested in what you had to offer, you’d jump all over it. Right?

Getting those 10 people is all about knowing what you have to offer, and what they’re looking for. As I mentioned before, paid search is great for getting started with that. In 10 minutes, you can be listed on the front page of any Google search you think will help your business. (Again, understanding that you can’t bid on “Isagenix” itself.) If someone performs a search for, “home business ideas,” you’re on that first page, and have the best chance of getting their attention first.

Paid search has its down side, though: You always have to pay for it, and your ads are never completely trusted. Search engine users are jaded, and tend to know they can trust the “natural” listings more than the “paid” ones.

To get in those listings, you’ll want to start your own site, independent of your member site. Blogs are best for this, particularly if you can commit yourself to regularly writing content for them. The site can then be optimized for the keywords you want to do well for in natural search.

Bear in mind, natural search rankings can take a while to happen. Sometimes you can get on the first page of listings in a day, sometimes in can take months – it all depends on how competitive your keyword phrase is.

So try getting new visitors with a paid search campaign first, and while that’s running, get to work optimizing a site for natural search. As long as your keyword research is sound, this can get you a lot of new – and interested – visitors.