Just another aquisition? Maybe. But the possibilities for marketing using either have always been great – now that they’re combined, it is REALLY worth your time to get to know Slideshare.
You probably already know what Linkedin is: A professional networking site, where you can post your resume and (usually) business related updates. If you want to share a lot of new information about what you do with your job or your business, Linkedin is the place to do it, because so many other people who use it are looking for just that kind of information. Also, if someone wants to research you, your Linkedin profile shows them everything they might want to know about your job history, education, blog address – whatever you feel comfortable sharing.
Slideshare, while incredibly awesome, hasn’t ever been as famous as its new, adoptive parent. The best way to think of Slideshare is this:
It’s YouTube for slide presentations.
If you have your own slide presentations, and you want to get them a wider audience, Slideshare has always been the place to go. Sure, you could convert that PowerPoint to a video and actually share it ON YouTube, but people don’t generally look for presentations on YouTube – where people on SlideShare ONLY looking for presentations.
Not only can add a presentation, you can include an audio file with it to talk people through your slides – as if you were presenting to them live. And if you have a video on YouTube you want to include with your slides, you can do that as well.
Perhaps the most surprising thing about Slideshare is how search friendly it is. A slide presentation properly titled and tagged with terms people actually use to look for the content you’re sharing can get you high search engine rankings, and in turn a big audience for what you want to say.
Slideshare presentations have always been sharable on Linkedin profiles. Attaching the widget allows anyone who comes to your Linkedin page to see the presentations you want them to see. Now that SlideShare is actually owned by Linkedin, it’s going to be interesting to see what improvements are made.
To read more about about the advantages of Slideshare for marketing, check out this article from Mashable: 8 Ways to Get the Biggest Marketing Bang Out of SlideShare